IAB Fall Marketplace will showcase the latest opportunities for brands and media agencies in premium video content, technology, and digital platforms, while uncovering the latest trends and consumer-first strategies to find new audiences and, deepen existing relationships.
The event will highlight authenticity, inclusivity, technology-based strategies and how brands need to deliver omnichannel experiences to create more connected experiences for customers and ultimately drive revenue. A complement to the Spring Marketplace (NewFronts and Upfronts), the IAB Fall Marketplace will help buyers find scale and new ideas whenever they need it.
This event is open to brand marketers and agency executives only. To request a pass to 2021 IAB Fall Marketplace, click on the red button at the top of this page.
Host
Host
Nora Ali
Former Anchor, Cheddar News
& Media Entrepreneur
& Media Entrepreneur - Former Anchor, Cheddar News
Nora Ali is the CEO and Co-Founder of a new media venture launching soon. She most recently covered the latest innovations and technologies across entertainment and business as a news anchor on Cheddar, where she was the daily co-host of “Between Bells” and “Closing Bell.” At Cheddar, she co-created and co-hosted a weekly series envisioning our post-pandemic future called “Fast Forward: Life After Covid-19” and a series examining and celebrating diversity called “All Hands: Race Toward Inclusion.” Nora previously led teams of engineers and designers as a Senior Product Manager at e-commerce company Jet.com, which she joined prior to its launch and subsequent $3.3 billion acquisition by Walmart. She started her career by advising institutional investors on equity investments and IPOs as an Asian Equities Analyst at Goldman Sachs. Nora graduated from Harvard with a bachelor’s degree in Statistics and Quantitative Finance. Nora is an avid violinist and indoor boulderer in her spare time, grew up in Minnesota, and currently lives in New York City.
A “net vet” with 20+ years of driving meaningful revenue through insights into action consultative selling in the dynamic digital landscape (Yahoo, AOL, About.com). Adept at building successful sales teams, developing go-to-market sales strategies and gaining consensus across company divisions. Experience includes mobile, tech (DSP, PMP, Exchange) and data driven solutions, social media and word of mouth marketing, Website development and design, online media and marketing and cross-platform media experience (TV, Radio and live-event). A passionate leader and relationship builder who is committed to exceeding goals and expectations for clients, her team and company.
Eric John leads IAB’s Media Center, a dedicated unit within the IAB whose mission is to simplify the video supply chain, providing best practices and education for brands, agencies, and media companies to drive continued growth through the evolving convergence of television and digital video. Eric drives the center’s efforts in the development of market-making research, industry standards and best practices and buyer/seller terms and conditions. Before joining the IAB, Eric led digital services and strategy at the Alliance for Audited Media and the MPA. Eric also served as global director of publisher marketing at Nokia, managing the company’s world-wide mobile app developer ecosystem. Prior to Nokia, Eric launched and led advertiser brand engagement solutions for Yahoo!, creating advanced, data-driven video, mobile and interactive campaigns for brands such as Pepsi, Loreal and Nikon. Eric began his career in internet advertising at DoubleClick (Google) where he served in business and product development within the DART for Publishers (DFP) and DART for Advertisers (DFA) business units where he launched the industry’s first post-click “Spotlight” measurement tools. Eric is an alumnus of Miami of Ohio (BA) and Indiana University (MA) and is a graduate of Columbia University’s Product Management Program. Read articles by Eric John.
