Future of Addressability

With impending changes to third-party cookies and other identifiers, IAB is convening stakeholders across the digital supply chain and providing resources to help partners rearchitect digital marketing to harmonize privacy, personalization, and community. Our goal is to ensure brands and publishers preserve their ability to communicate effectively with their customers.

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Supporting Groups

IAB Programmatic+Data Center

Seeks to expand the programmatic universe, increase the understanding of how data drives business, and make them easily accessible to all.

IAB Tech Lab

Develops foundational technology and standards that enable growth and trust in the digital media ecosystem.

Programmatic Council

Convenes programmatic CEOs to discuss best practices and emerging trends.

Automation Committee

Dedicated to identifying best practices for application of automated buying and selling tools and data to deliver efficient, effective, and relevant consumer messaging in pursuit of marketing objectives.

Future of Addressability

Featured Content

IAB State of Data Initiative 2021

IAB Tech Lab Releases For Comment A Portfolio Of Standards For Responsible Addressability And Predictable Privacy

Upcoming Events

Related Content

Addressability Related Content

Supporting Groups

Supporting Groups